Keiro Yuasa will appear on "Gaia no Yoake" (Dawn of Gaia) on Friday, January 26. Shoes jointly developed with Halmek will be featured.


We will appear on TV Tokyo Nikkei Special "Gaia no Yoake" (Dawn of Gaia).

Halmek will be featured in TV Tokyo's Nikkei Special "Gaia no Yoake" on 1/26 (Fri.). In the special, we will be filming and interviewing about "Halmek Shoes" which is being jointly developed by Halmek Shoes Division and Keiro Yuasa. The development story will be broadcast, so please watch it! Please look forward to it.

▼ Program content (from the program website preview)
There is a magazine that is immensely popular among the "Lively Generation" of people in their 50s and older, who have entered the mature phase of their lives and are in high spirits. Its name is "Halmek. It is a subscription-only monthly magazine that cannot be purchased at bookstores, but has the largest circulation of any magazine (excluding manga), as well as a catalog mail-order business with 1.25 million customers. This report closely examines the company's surprising method of pinpointing and capturing the hearts and minds of its target generation. In addition, the company is attracting attention from other companies targeting the senior market, which is said to be worth 101 trillion yen. We will look at the hidden strength of "Halmek" and its "target practice" strategy.

Broadcast time
Friday, January 26, 22:00-22:54

▼Click here for program information.

Keiro Yuasa
Doctor of Toe (Physical Therapist)
Leading expert in toe research. Physical therapist. Director of the Toe Research Institute. President of the Japanese Society of Functional Toe Therapy. Developer of Hironoba Gymnastics, YOSHIRO SOCKS, YOSHIRO INSOLE, and Halmek shoes. Conducted research at the University of Tokyo and International University of Health and Welfare. Former director, vice president, medical director, and head of the day-care rehabilitation center at General Hospital. Author of numerous books. He has appeared on "Gaia no Yoake (Dawn of Gaia)," "NHK Gatten," "NHK BS New Common Sense of Beauty and Youth," "NHK Sakidori," and many other TV programs, and has written many books, including "Grab Your Toes in Just 5 Minutes and Your Hips and Back Will Never Swing Again! (PHP Publishing Co., Ltd.) and many others.

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