We will appear on TV Tokyo Nikkei Special "Gaia no Yoake" (Dawn of Gaia).
Halmek will be featured in TV Tokyo's Nikkei Special "Gaia no Yoake" on 1/26 (Fri.). In the special, we will be filming and interviewing about "Halmek Shoes" which is being jointly developed by Halmek Shoes Division and Keiro Yuasa. The development story will be broadcast, so please watch it! Please look forward to it.
▼ Program content (from the program website preview)
There is a magazine that is immensely popular among the "Lively Generation" of people in their 50s and older, who have entered the mature phase of their lives and are in high spirits. Its name is "Halmek. It is a subscription-only monthly magazine that cannot be purchased at bookstores, but has the largest circulation of any magazine (excluding manga), as well as a catalog mail-order business with 1.25 million customers. This report closely examines the company's surprising method of pinpointing and capturing the hearts and minds of its target generation. In addition, the company is attracting attention from other companies targeting the senior market, which is said to be worth 101 trillion yen. We will look at the hidden strength of "Halmek" and its "target practice" strategy.
Broadcast time
Friday, January 26, 22:00-22:54
▼Click here for program information.
https://www.tv-tokyo.co.jp/gaia/
https://www.tv-tokyo.co.jp/plus/business/entry/202401/14574.html